About us

The Development History of BAMOER

Sprout stage - Little Grass Spirit (resilience of start-up teams, e-commerce and B2B startups)
In Shenzhen in 2006, several young people with dreams planted a "little grass" - YIZIY Silver Charm. At that time, the logo was a stubborn growing grass,
Symbolizing the resilience and original intention of the team in the jewelry industry.
At first, they were a small e-commerce team, but like small grasses, they always grow upwards regardless of wind and rain. Over the years, this' little grass' gradually took root, and the team
A few people have expanded to hundreds of people, and the business has also extended from Shenzhen to Hong Kong, Russia, and the United States, becoming an important part of the global jewelry supply chain.
Growth period - Big Tree Transformation (brand name change, design team establishment, from "survival" to "leading the trend")
As the brand grows, YIZIY is no longer just a small grass, but like a big tree with lush branches and leaves. In 2018, a brand new name was born - Bamoer Ba
Mole, the logo has also transformed from "Grass" to "Elf Queen".
This transformation is not only an upgrade of the logo, but also a sublimation of the brand spirit: from tenacious survival to leading the trend. Balmer takes inspiration from nature and endows jewelry with uniqueness
The vitality of uniqueness makes every piece of work tell a story of being "as unique as you".
Flourishing Period - Forest Ecology (Global Layout, Supply Chain Upgrade, Star Collaboration and Honor Accumulation)
In 2025, Balmer's' forest 'will become even more lush - factories in Shenzhen will be upgraded and expanded, production capacity will increase, and every piece of jewelry will carry the brand's natural philosophy.
Under the crown of the Elven Queen, there are roots deeply rooted in the soil, symbolizing the bloodline connection between Balmer and Silver Charm. In the future, Balmer will continue to use nature as his pen,
Write a more brilliant jewelry legend.

BAMOER starts with love—and turns it into a light for every woman.

The Name Behind BAMOER: A Story of Love and Light

She is Cindy.

Before BAMOER became BAMOER, it was just a name on her social media account.

When we first started, we needed a name for the brand. We wanted something that sounded modern, international. I went back and forth through countless ideas, but none of them felt right. None of them moved me.

Until one day, it hit me—what I had been searching for all along, wasn't it already there? Hadn't it been there for a long time?

BAMOER.

My wife Cindy's social media ID.

In that moment, I understood something I should have known all along: I never needed to look elsewhere for inspiration. The person I treasure most had been standing beside me from the very beginning.

To me, Cindy is like a fairy who stepped out of the forest. Not the elusive kind from storybooks—but real, warm, a woman who carries a light within her always. I've seen that light illuminate her. I've seen it illuminate my life. And every time I see it, I can't help but think—if this kind of beauty is something only I get to witness, that would be a shame.

So I made a decision. I would turn "BAMOER" into something more than just a name.

Not a cold, soulless business. But something with heart. A pursuit that holds the love, wisdom, beauty, and uniqueness of my fairy queen. A business of happiness.

I don't need BAMOER to appeal to everyone. All I want is this: when a woman puts on a piece of BAMOER jewelry, I hope she feels a light fall upon her. A light that whispers: You are one of a kind. You are beautiful. This light—it belongs only to you.

That is what I see in Cindy, every single day.

And I hope you see it too.